What is Google AdWords?
The short answer: is how Google makes billions of dollars.
Long answer: Google Adwords is the sponsored search results platform for Google. These are the results that appear at the top and right side of a typical Google SERP (search engine results page). These sponsored results account for approximately 35% of the clicks within Google. By bidding on specific words/phrases that people are searching, we are able to target specific search queries made by Google users.In bidding, we only play if there is actually a click on our ad.
For example, we could bid on the term “help with online marketing