What is Google AdWords?

The short answer: is how Google makes billions of dollars.

 

Long answer:  Google Adwords is the sponsored search results platform for Google.  These are the results that appear at the top and right side of a typical Google SERP (search engine results page).  These sponsored results account for approximately 35% of the clicks within Google.  By bidding on specific words/phrases that people are searching, we are able to target specific search queries made by Google users.In bidding, we only play if there is actually a click on our ad.

 

For example, we could bid on the term “help with online marketing

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