I spent last week out in San Diego at the IRCE (Internet Retailer Conference and Exhibition). What exactly is that? Well, it’s like kind of like the Super Bowl for ecommerce junkies (like myself). This year over 7000 people attended – quite a bit more than the the first year I was at when less than 1000 attended. It’s exciting to be part of an industry that is just in its infancy and growing at such a rapid pace!
Lots of great information from leading Internet companies like Google, Bing, PayPal and Amazon. But the more interesting companies to visit were ones that you haven’t heard of like Payvment (Facebook Payment Solution), Trada (crowd-sourcing of PPC campaigns), and Shotfarm (free online image database). Technology in the online marketplace is moving quickly, and it is difficult to decipher which new technology actually ads value to your site (increasing conversion rates) and which ones just look cool. Over the next few months I’ll be contacting many of the companies I spoke with at IRCE to demo their offerings and hopefully try to weed things out. I’ll keep you posted on what I find….