EntreFEST 2015
Huge thanks to the organizers of EntreFEST in Iowa City this week for inviting me to participate. My presentation on Thursday morning had a few technical issues so here is what was supposed to be presented for those looking.
Category Archives: Uncategorized
Social Media Roadmap
I came accross this “Social Media Roadmap” which outlines many of the different social media platforms out there today. A busy road map — how many of these are you using?
Learn more at Luma Partners.
Should My Business Have a Google+ Page?
Since its launch in July of last year, Google+ has attracted over 400 million members to share, post, +1, and comment on its platform. However, the social network still has a great deal questions surrounding it. For small businesses one of the most important questions is,
How to Submit Items to Google Products Paid Listings
In a surprising move, Google announced that it was changing Google Products to Google Shopping in June. The change doesn
Updates to Google Local Search – ‘Venice’
There is a reason why Google has the most trafficked search engine in the world – it provides (arguably) the most relevant results. Google is continually updating its search algorithm and from time to time let us know a little (just a little) bit about what it’s doing. A recent posting on the Google’s Inside Search blog revealed a number of updates and one caught my eye in particular:
“Improvements to ranking for local search results. [launch codename
Social Media Road Map
I came accross this “Social Media Roadmap” which outlines many of the different social media platforms out there today. A busy road map – how many of these are you using?
The Superbowl Ad Post
The day after the Superbowl everyone in the marketing world is writing this same post – so I don’t want to be left out! I personally think that this year’s ads were some of the best we’ve seen in a long time – maybe since the dot-com boom days. They were dominated by auto-makers who are once again spending ad dollars. Here are a couple of my favorites…
I think Chrysler has hit a home run with the emotional appear of their ‘Imported from Detroit’ campaign. This started with the Eminem ad last Superbowl, followed by various other celebrities through out the year. This year’s 2:00 minute spot featured Clint Eastwood. It was a compelling ad that with nationalistic sentiments.
As for as my favorite ‘funny ad’, I’ve always been a Seinfeld fan and thought Accura NSX ad was great. Not sure if this was the best use of Accura’s moneny though. The new NSX won’t be availalbe until 2015 and comes at a heafty base price of $130,000. Is throwing down millions on the Superbowl the best bet? I’m not sure, but I do know two things – I won’t be buying one, and it was good to see the Soup Nazi again.
2012
2012 Resolution #1 – more posting on the blog! Sometimes we get so busy with clients, we forget to take care of our own stuff… more to come!
Kosama Welcomes eComegy to the team
We’re excited to announce to announce our new partnership with the Kosama organization! Check out the full press release below….
FOR IMMEDIATE RELEASE?
Media Contact: Sarah Foss, 515-991-9790, Sarah@eComegy.com
Kosama Appoints Digital Marketing Firm, eComegy, as Long-Term Marketing, Social Media, and Graphic Design Facilitator.
NOVEMBER 7, 2011
What is Google AdWords?
The short answer: is how Google makes billions of dollars.
Long answer: Google Adwords is the sponsored search results platform for Google. These are the results that appear at the top and right side of a typical Google SERP (search engine results page). These sponsored results account for approximately 35% of the clicks within Google. By bidding on specific words/phrases that people are searching, we are able to target specific search queries made by Google users.In bidding, we only play if there is actually a click on our ad.
For example, we could bid on the term “help with online marketing