www.eComegy.com is ALIVE!!

Well it only took 6 months, but finally eComegy has a home on the web – www.eComegy.com.  A good way to start this off is explaining a little bit about what you will and wont find here…

 

You WON’T find:

– Lots of graphics, flash, fancy designs

– A unique menu layout

– Links to random websites

– A list of all the marketing/web/SEO blogs I follow

 

You WILL find:

– A website with that has lots of informational text that can be crawled by the major search engines and explains what the website is about

– Simple menus that look a lot like most other websites, and are easy to navigate

– Links to my clients so I can help increase the number back links to their website and show off the work I’m currently doing

– Links to relevant information that matters to you, the retailer.  I know you’re busy so I’ll sort through the clutter for you.

 

In the coming months I’ll explain more about these and other Do’s/Don’ts of the online world – this is just the beginning, so stay tuned.  Thanks for visiting and I look forward to working with your company in the future!

 

-Justin

 

BIZ Lunch Presentation

Last month I was the featured prentor for the BIZ (Business Innovation Zone) lunch talk at the Greater Des Moines’s Partnership.  Instead of the regular PowerPoint presentation that I’ve done in the past, I used a cool online tool called Prezi.  There was a little bit of a learning curve, but once you get the hang of it, Prezi is a cool tool (if you do too much spining around it may make your audience dizzy though).

 

Here is a link to the Prezi if you want to see how it works:

 

http://prezi.com/2v2nuzin6zlc/21611-biz-presentation/

 

Or the full presentation.  It is a good top-level view of SEO and Online Marketing.

 

Justin Schoen: Search engine optimization: improving your visibility in 2011 from Business Innovation Zone on Vimeo.

Mobile Web Purchasing

Mobile web seems to be the “next big thing” according to all the hype I’ve seen over the past two years.  Despite the significant investment that some of the larger ecommerce players (aka Amazon, Wallmart, Sears) have made, it still represents a very small percentage of total web sales.  Additionally, smart phone penetration is still reletively small in the US (17% was the last figure I saw).

 

An article in today’s USA Today about mobile web discusses some of the parallels between mobile shopping today, and online shopping 15 years ago.  While I still think that mobile purchasing being adopted by the mainstream is a ways off, utilization of mobile websites and mobile applications is increasing used to assist with offline purchasing decisions. 

 

So do you need a mobile site?  Yes, and No.  If you are a small to mid-sized website (less than $10M) sales I don’t think a dedicated application or mobile website would be the most immediate of your concerns.  But – when building your website, you should be conscience of how it looks on a mobile web browsers.  You should also be sure to setup your Google Places (and Yahoo, Bing) so the Google Map application shows your information correctly.  In the next 2 – 5 years I think you’ll see more adoption of mobile shopping and smart phone usage… so stay tuned…

Caught in the act – JCP.com

Trying to spam Google is always a big no no.  So you wouldn’t expect a big “reputable” retailer like JC Penney’s to try it.  But that is apparently exactly what happened – for months – during the busy holiday season.  According to a New York Times investigation JCP.com’s organic search positioning was manipulated for terms like “dresses” and “Samsonite carry on”.  How did they do this and why is it wrong?

 

To increase your search rankings, you want to have incoming links to your website from other websites.  More important than just the link, is the popularity of the site the link is on AND the anchor text in the link (see how I used the anchor text “New York Times” in the paragraph above to link to the article).  There is nothing wrong with companies trying to get relevant websites to link to theirs.  What is wrong in the eyes of Google, is paying over 2100 websites that have nothing to do with your company just to post the link and anchor text – and this is exactly what JCP.com did. 

 

Click the link above to read the full article, it gives some good insight to how SEO linking works and some of the “black hat” (bad) tactics that are sometimes used.  I have never, and will never engage in these practices.  SEO should be organic – coming from another website who has a genuine interest in wanting to link to your site.